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In a time where we’re more connected to each other than ever, it’s tough for any one business to pull ahead of the pack. With a swipe of their thumbs, modern consumers have access to a wealth of information – including where to find desired goods or services. If you don’t manage to be visible on the digital platforms we use today, you might as well be invisible.

That’s where Borne Digital comes in.

We have the experience and the know-how to guide businesses on the practices that will bring them success. Our digital marketing firm wants to spread the knowledge and watch your business flourish.

5 Reasons to Utilize SEO on Your Website

Search engine optimization, which is more commonly referred to as SEO, is a marketing practice that focuses on the use of keywords and other strategies to obtain organic website traffic. This essentially turns your website into an employee that works for you, 24/7 and for free! If you’ve been putting off optimizing your website, or it simply hasn’t occurred to you yet, you need to understand the benefits of SEO. In this article, we’ll list five of the many, many reasons that modern businesses harness the power of search engine optimization.

Billions of Users are Online and Searching

Literally billions of people worldwide have and use an internet connection. A significant portion of internet use begins with a search engine query – like what you’d enter into Google – in search of a product, service or information. By implementing solid SEO strategies, you’re more likely to be found when someone’s searching for what you’re selling.

Organic Traffic Reigns Supreme

Forget about paying for ad space! When you use SEO, you are organically drawing leads to your website. Through the implementation of keyword research and the production of high-quality content, your website will naturally appear in a higher position on Google’s search engine result pages. It’s the same effect as paying for ad space – but without the cost!

SEO is a Money-Saver

As we said above, search engine optimization doesn’t have to cost you anything. In fact, it can even save you a tremendous amount that you could be spending on ad space, email lists, and other costly endeavors to market your business. Even if you decide to hire the professionals of a full-service SEO agency, you stand to save quite a bit of money in the long run when compared to the costs of other marketing tactics.

SEO Never Sleeps

Wouldn’t it be great, to have a marketing expert constantly working to signal-boost your business, even when much of the world has gone to bed? When your website is optimized for search engines, this is exactly what you get! When you rank on Google, people can find you regardless of the time of day – because SEO keeps you visible, always.

You Can Measure Your Success

The impact of SEO is measurable, through the use of certain tools or the assistance of a SEO agency. These resources allow you to see how well your SEO strategies have taken – or how they haven’t. The ability to keep yourself informed will help you shape future marketing endeavors to be more effective.

There are dozens of reasons to make use of SEO! Once you implement these strategies on your website, you might be able to think of quite a few of your own!

Here’s Why Your Business Should Be on Social Media

Social media reigns supreme in modern-day communications. This means that your business needs to have some kind of social media presence if you insist on getting an edge over your competition. You’ve likely observed this yourself in your online browsing: companies advertising their products or services to you on Facebook, Instagram or Twitter. The reason so many businesses do this is because it works! Social media marketing is surprisingly effective – as well as inexpensive.

In this article, we’ll explain three major benefits of getting your business engaged with the online community through social media.

You Increase Your Brand Recognition

If you apply a consistent type of branding to your business in all areas, including your website and social media, this reinforces your presence in the consumer’s mind. All you need is for people to interact with your content. It could start with a single share or comment and blow up from there, if your audience is wide enough! You also get more opportunities to engage directly with consumers, which invokes confidence in your brand – especially if you scale up your customer service.

Social Media Could Be the Gateway to Your Website

When you post on behalf of your business on social media, you have every opportunity to link directly to your website. This is a cost-effective (essentially free) and organic way to get more inbound website traffic. Expanding your presence to social media casts a wider net of potential leads, as you don’t have to count on only your usual customers taking notice. Considering the melting pot of personalities social media platforms are, you could bring in customers that you might not have ever known to market to in the first place!

Humanization of Your Brand Increases Confidence

When a company’s social media page is responsive to the words of both customers and critics, this bolsters the business’ perceived humanity. When you have someone in charge of directly messaging, commenting and interacting with customers, including handling their complaints, this shows an active initiative to truly engage with and help your customers.

Social media isn’t going away any time soon, so why not get in on this highly popular communications platform? It doesn’t cost a cent to set up an account and get to typing! Taking this simple step to engage with your customer base and bolster your image in your community can lead to tremendous results.

Get In Touch With Us

Ambitious business owners often try to take everything onto their own shoulders. Why not outsource your digital marketing needs to the people who know their stuff? When you contact Borne Digital, you will have gained a valuable ally that’s invested in the success of your business. Reach out to us today!